Why Greg Stein rather than another franchise consultant?


• Far more experience than most brokers in the field, many of whom move from one industry to another hoping for a fit.  After 20+ years in advertising and marketing working with Fortune 100 companies, I made a major change to a career transition company and spent 11-years helping executives to make the right next career move.  Fourteen years ago I made another slight transition to helping people find the right next career, working for themselves, with the help of a franchisor.

• I have always had a philosophy of constant learning.  I study franchises/ franchising for several hours each week, attend an average of two webinars a week and study and call the newest franchises and categories to determine how viable they are likely to be long term.

• I joined the Business Alliance network, giving me many learning opportunities as well as access to the 300 franchises in their network.  I have also added another 50+ franchises to my portfolio by going direct to them to establish a relationship.  If none of these options meets a clients needs, I call others.  I follow approximately 1000 franchises.

• Owner/President/Senior Consultant of FreeFranchiseCounsel.com.

• Each client is treated differently and a great deal of time is spent learning as much as possible about them and their preferred geography so I can make appropriate recommendations based on their needs, wants, skill-sets, budget and expectations.  There are no shortcuts, it is a methodical process and hours of research and discussions are conducted before I am ready to present 3 to 5 concepts to my clients.

• I have an MBA in Marketing and Finance, summa cum laude.


In addition to my franchise work, I am active in my community in many areas: voter rights/registration; I am a City Hall Ambassador; provide scam counseling/avoidance to senior groups; work with the County Food Bank; and am active in the Outlawing Dirty Money efforts. I am also on the Board of the Citizens Water Advocacy Group.


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Let’s work together to transform your future and career into one focused on growth and achievement. With extensive experience in advertising and marketing and a vast history of client success, I will provide you with personalized franchise recommendations based on your specific situation.
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